A conceptual branding project for a poolside dance and electronic music festival in Las Vegas, Nevada. The visual identity was created to capture the pulse of EDM culture, reflecting the movement, connection, and high energy of live performance.

Wavy forms and textural elements draw from the rhythm of dance, fluidity of pool water, and the warmth of the desert sun. A saturated, sun-soaked palette and dynamic type treatments create a system that feels vibrant, immersive, and free-spirited. This project includes a logo, promotional materials, and festival merchandise.