Aoloa
Aoloa is a conceptual children’s clothing and swimwear brand that began as an exploration of how design can express comfort, sustainability, and effortless style. The idea was inspired by my first job working on a Hawaiian shaved ice truck, where I learned about POG, the beloved blend of passion fruit, orange, and guava that became a local flavor staple. Those colors and memories shaped the brand’s foundation, guiding a palette that feels bright, familiar, and sunlit.
The identity balances organic shapes with a playful color palette, creating a system that feels both natural and spirited.
Design Process
The Aoloa wordmark began as sketch explorations inspired by island life and childlike forms. Digital refinement led to the development of a final logo that balances the essence of childhood with an organic structure.
A palette inspired by beloved flavor POG, paired with hand-drawn doodles that bring the playful spirit of Aoloa to life.